Released in a statement last week, web giant Amazon is to retire its self-optimising links for its associates and affiliate providers by the 31st January 2017..? And yet begin this on the 15th December 2017…
Interesting news anyway for affiliates who use amazons self optimising links within their content or blogs, however the new way and ease with which deep product links can now be created in amazon as well as their use of short code redirects have improved the speed in which products can be found and link to by affiliate websites and content writers.
Amazon said; One of our goals as a programme is to offer tools and services that provide options for you to build engaging content for your viewers while also maximizing your earnings. Based on our analysis, we have concluded that these two widgets are not meeting that goal.
Greetings from Amazon Associates!
As a valued associate who may be using the Recommended Product Links or Self-Optimizing Links widgets, this message is to inform you that Amazon will be retiring these two widgets on 31st January 2017.
The process to retire the widgets will begin on 15th December 2017 and continue until 31st January 2017. You can expect features to be shut down as described below:
1. 15th December 2017 – You will see an alert on Associates Central stating that the widgets will be retired.
2. 31st January 2017 – The option to view or create Recommended Product Links and Self-Optimizing Links will no longer be available on Associates Central.
Please note that there will be no customer support available for the two widgets after 31st January 2017.
Associates who are still using either of the widgets are advised to replace them with a substitute product-linking tool in consideration of the timeline above. Alternative tools can be found in the widget retirement fact sheet page, along with the further information about why this retirement is occurring.
The Amazon Associates Team
At least when checking on the link provided by amazon above, we can see the date corrected to 31st January 2018.