“Unique Content” is a topic of conversation which affects both on page SEO and off page SEO and as such creating unique content for the purposes of posting on blogs and article websites as well as your own content centric section is something which every company, website owner and webmaster needs to think about thoroughly and plan well in advance.
There are a number of ways to create unique content where involving more than just the written word is key to a successful post.
Videos, pictures, music/ mp3s as well as gifs and memes are all highly usable and sharable content which can be included both on and off page and for the purposes of blog posting, further to this using Keyword Research Tools and search engines themselves can reveal some topical article titles which can make writing a blog post easier and more-importantly; centric to a particular keyword vertical which a website is being optimised to capture.
Start With a Topic Title…
Writing the title of a blog post can be the easiest way to start, whether it’s the answer to a general question (like this blog is “how to create unique content for a blog”) or designed to inform users of something interesting and topical – the title is one area which should be well thought out and adhere to any industry set compliance issues. “Review” topics are often a good way for businesses and ecommerce websites to cover off particular products and categories; e.g. “In Review; VW Golf GTI” or “In Review; Carling Extra Cold Beer” and so on and such forth, hence these review style articles are often a good fall back if topical content ideas are not yet available or haven’t been researched fully.
Once you have defined a main title for the blog post, a quick way to pad the article/ blog out is to write a couple of sub titles, hereafter simply start to fill in the blanks.
Find & Make Additional Media (pictures & videos)
A picture tells a thousand words – hence if you are personally writing an original blog, think about the aesthetics of the blog post once the content nears completion. Pictures and videos are great media to include within a blog and also add a lot to the styling and layout of the finished piece. Youtube videos are easy to embed and are a great way to get a GoogleBot to come and index your website as once a Youtube video is posted on a website, a specific Youtube crawler/ Googlebot will come and index said content to try and understand more about the topic of the video, this technique also helps your videos rank higher in Youtube, ideal for when user perform searches inside the Youtube site.
Posting Content to Social Media…
Once you have created an original blog post, citing the content out and circulating it on social media is a great way to generate some traffic, AddThis Widgets or AddtoAny plugins are a great way to link your content quickly and easily to social media platforms. Simple to install these widgets allow for content to be posted to official Facebook and Twitter pages as well as all and any other social platforms like Google my Business which your business or website uses and wishes to grow further presence within.
Generating traffic, increasing click through rates, page views and social shares as well as creating ‘soft calls to action’ through via original content is easy but, it all starts with a title.
Send users directly to your website and products or services on offer with the help of these free widgets, they also allow you to come up with another headline or strap line which can compel clicks and traffic to your site and complete the marketing mix for content outreach.
Linking to and from Original Content…
Citing sources and linking to and from original content allows SEO consultants to create a Google friendly approach to link building. Making sure that your on page content links to correct landing pages on your website as well as sending users to authoritative sources is a good way of improving the organic nature and feel of your website; where linking out from blog posts on your site is generally a good idea providing that the websites you are linking to are also industry leading.
Applying the rel=nofollow tag to some outbound links can also ensure that any link juice pointing to the on page post is not sent out to a tertiary websites beyond your own. But this is not necessarily needed or required in most cases.
Linking to your on page content from off page resources also allows link builders to create a homogenous and organic/ natural approach to any links built to your website and also opens up a range of off page websites which can feasibly be related to your websites blog posts.
For more information on creating organic and original content for your website, simply get in touch with the content development team here at Just Link Building. If you do not have the time or resources to create original content on a regular basis for your website then our content team can do this for you. Find out more by sending us an email or simply call 0113 8150 035 to speak to one of content production specialists in more detail.