Second to finance websites, Gambling and iGaming is one of the most expensive areas to commission any link building activities within, with the price for casino and betting links reaching an all-time high this 2017 and averaging out at £400+ per link (for high quality/ authentic websites.)
With more and more countries (both EU and International) now closing off the sign-up of casino customers from their specific regions (with casino providers out of the region,) UK gambling link building is and has gotten harder and harder to achieve results within for many small affiliate websites due to increased pressure and heavy investment from large/ brick and mortar gambling brands.
Large betting, gambling and casino brands often dominate the first page of core Keyword SERPs but, every now and then small affiliate websites do pop into these highly coveted areas of Google… With gambling being the 5th most popular reason to even go online it is easy to see why so many are interested in ranking for words such as “casino” “roulette” “betting” and any and every other casino game imaginable.
With solid commissions structures offered by betting and casino providers, affiliates in the gambling niche often have money to invest in SEO and link building but, making an affiliate website stand out from the rest is not something which is easily replicated or achieved.
Depending on the type of website (and client) there are a few common strategies which link builders and SEO companies can implement in order to see solid results in these highly competitive gambling SERPs. And what with the lack of long and medium tail keywords in the gambling niche, ranking for core keywords is all and everything to these customers.
Gambling Churn and Burn Link Building…
One tactic which is popular with gambling affiliate websites is what we at Just Link Building refer to as ‘churn and burn’ – this tactic is not something which could be recommended for all websites but – in essence it involves building a variety of backlinks from a variety of sources and to hell with any penalties which may be placed on the site by Google in the months to come.
Churn and Burn involves heavy investment upfront and the procurement of a high volume of backlinks over a relatively short period of time and naturally at a cost lower than £400 a link as stated above. The clients affiliate website will rank, often on page one but, it may only rank for a short period of time, which can be anything from a couple of weeks to 6 months plus, hereafter the website will get penalised and banned from Google completely – once the website is penalised – SEO consultants can either put in place some sneaky redirects to pass the link juice through to a new website (which may then take the place of the previous site) or sometimes we can repent inside Google Webmaster tools and begin to disavow links, but often the website is burned to the core and will never rank again in Google.
This strategy involves playing with Googles algorithm and takes advantage of the size of the Google index and the amount of time it can take Google to penalise the website in question – hence it is not a strategy which should be undertaken by a business owner which has future plans or long term ideas for the particular URL in question, although it can and will deliver short term results.
By registering a series of URLs it is possible to get one of these websites to rank through the churn and burn strategy, once burned simply swap and rewrite the on page content and copy over the database of URLs and affiliate scripts to a new URL so as to keep commissions rolling in.
Churn and Burn strategies are popular in Pay Day Loan SERPs also but, come with the certainty that the website will (at some point in its near future) get banned from Google completely. Sometimes websites can rank for 3-6 months and even 1 year plus from these strategies however embarking on a churn and burn strategy also affects the websites which links are placed on and so is not something which can be undertaken regularly by the same link placement providers yet is lucrative and often applies to affiliate gambling websites.
To learn more about Churn and Burn Link Building Strategies or to discuss a gambling or iGaming website, simply get intouch with the team here at Just Link Building. We have worked with some of the world’s largest casino and betting providers over the past 10 years as well as small to medium iGaming affiliates and through this in-depth gambling and iGaming experience have built up a wealth of knowledge about the iGaming and gambling industry online as well as a range of link placements providers who deal specifically in Gambling backlinks and gambling link brokerage.