Rhythmic Link Building vs. Link Volume – Make Search Engines Dance to your Backlink Beats!
When it comes to defining a number of links to be built (a link volume) per month or per week, even per day, setting achievable targets to manage both client expectation and budgetary requirements can be a mind bending task to even the most experience link builders and link building companies.
Many factors can affect the amount/ volume of links procured each month which include price per link, cost of content and time on site/ backlink rental periods; Even metrics such as Domain Authority and previously Page Rank Scores can affect the number of links which can be purchased within set monthly budgets.
Juggling both the cost of links, rental periods and haggling with webmasters can be a good way of ensuring that client expectations and budgets are handled appropriately but, essentially the amount of money clients wish to spend on off page activities will define the volume of links procured by an SEO company or link building agency.
Getting lost in link volumes is one of the worst things which link builders can find themselves doing.
Whether its internal targets set by the clients/agency or SERP competition orientated targets designed to beat competing websites present link volumes; building the right number of links is not something which many professional link builders should concern themselves with however, building the right relevancy of links is…
DA/ PA and Page Rank
Somewhat new to the link building scene are SEOMOZ’s made up metrics called ‘Domain Authority’ and ‘Page Authority’. These metrics (which are simply made up to replace the discontinued visible toolbar page rank scores,) are almost pulled out of thin air by a search engine optimisation company selling software. As such DA and PA should not define a winning link building strategy! Where a successful link building strategy which is to see a website rank in the long term should always be focused on relevancy of content.
By concentrating efforts on building relevant links from relevant websites should see a website rank from now and long into the future. Perhaps the primary relevance which DA and PA scores have on a link mix are when haggling for lower prices when dealing with multiple link building vendors who own/ operate multiple websites.
Building only “high DA and PA authority backlinks” in many cases is a recipe for disaster.
Defining a Link Volume vs. Rhythmic Deployment
Once a certain link volume has been approximated, link builders must think about the rhythm to which they place links. Simply building one link each day is not a rhythm which is to be recommended (see below)
One Link a Day vs Spiked Rhythmica Method
Building one link a day to a website can appear to many SEO-ers and Link builders to be a plausible and achievable strategy idea; yet these links may appear to Googlebot as a rather logical and manipulated in terms of Rhythmica.
i.e. Bump – Bump – Bump – Bump – Bump – Bump
Where when as link builders we manipulate this rhythm to produce ‘Link Spikes’ it is possible to see substantial results from the same link volumes.
i.e. Bump Bump Bump Bump ——— Bump —– Bump
Even though the same link volume (no. of backlinks) has been deployed in the “bump” examples above the frequency to which these links/ bumps are deployed can have a substantial impact on rankings when compared to the first, day-by-day example.
To learn more about the rhythms to which your website should be deploying its backlinks or to get GoogleBot and other search engines to dance to your backlink beat; simply get in touch with the outreach and link building team here at Just Link Building by calling 0113 8150035 (contact us) who will happily discuss and propose a workable solution and off page strategy to help your website achieve more bang from the same input/ link volumes currently being deployed.